Course Curriculum

Your map from start to finish

  • 1

    Welcome to Instagram for Creatives!

    • READ THIS BEFORE YOU GET STARTED
  • 2

    Setting up your Instagram account

    • The basics : getting your Instagram account set up

    • Optimizing your account profile

    • Start tracking your data now!

    • Who are you online, anyhow?
  • 3

    Understanding your competition

    • Competition is not a dirty word
  • 4

    Posting and Scheduling

    • When, where, what, and how to post

    • Short vs. long form captions

    • Don't forget the geotag!

    • All about hashtags

    • My posting workflow

    • Engaging with your own posts

    • Engaging with other people's posts - and with other people!

    • Scheduling and automation

    • How do you know what's working?

    • Hacking the algorithm : Tips and tricks

  • 5

    Converting likes to leads

    • A note about your content

    • Getting to know your audience

    • "Stalking" prospective clients - and why I don't do it

    • Building your account with follow/unfollow

    • Time to convert : Calls to action that REALLY work
  • 6

    Stories and Highlights

    • Why stories matter and my story strategy

    • Story ideas and ways to stand out

    • The same day wedding sneak peek

    • The "10k swipe up" - and what to do if you don't have it!

    • The power of highlights

    • Story analytics

    • Going Live and IGTV
  • 7

    Instagram ads

    • Ads for account growth and networking

    • Ads to reach prospective clients
  • 8

    A few final notes and questions...

    • Q&A